Packaging design has always played a critical role in attracting customers, but with the ever-evolving consumer landscape, staying on top of emerging trends is more important than ever. In 2023, we expect to see new and returning packaging trends that will undoubtedly shift markets and drive sales in new directions. From eco-friendly packaging to minimalist designs, there are six key trends to watch for. As a savvy marketer or business owner, staying on top of these trends will be crucial in staying ahead of the competition.

Eco-friendly Packaging

Eco-friendly packaging has become a hot topic as the world shifts towards a more sustainable future. With the rise in consumer awareness and concern over the impact of packaging waste on the environment, many companies are turning towards eco-friendly options for their products.

Benefits of eco-friendly packaging design for businesses

The benefits of eco-friendly packaging design are not limited to the environment; it also provides businesses with a competitive edge. Studies have shown that consumers are more likely to purchase products that are packaged in eco-friendly materials. This is because eco-friendly packaging design helps build a brand’s reputation as socially responsible and environmentally conscious, leading to increased customer loyalty and sales.

In addition to the consumer appeal, eco-friendly packaging design can result in business cost savings.

Maximalism

Maximalism is a rising trend in packaging design that embraces bold and vivid visuals, typography, and imagery to create eye-catching designs that stand out from the competition. This design style is characterized by an abundance of contrasting colours, textures, and shapes that draw the viewer’s attention.

Bright and bold colours, big fonts, and typography scrawls

Key features of maximalist packaging designs include the use of bright and bold colours, big fonts, typography scrawls, and contrasting colours. This style often incorporates a variety of patterns, shapes, and textures that create a busy and dynamic visual experience.

Companies can create a strong and memorable visual identity

Maximalist packaging can significantly impact a brand’s identity, allowing companies to create a strong and memorable visual identity that reflects their brand values and personality. Brands that embrace maximalist packaging designs often do so to create a bold and confident image that stands out in a crowded market.

businesses can drive sales by capturing the attention of consumers

In addition to creating a memorable brand identity, maximalist packaging can also help businesses drive sales by capturing the attention of consumers and creating a sense of excitement and curiosity around their products. This design style can be particularly effective in industries where the products themselves are relatively simple or similar to those of competitors, such as consumer goods, food and beverage, and beauty and personal care products.

Warm Vintage

The resurgence of vintage designs from the 1970s is becoming increasingly popular in packaging design. With warm colours, squiggly brush strokes, and bold sans-serif fonts, the 70s style is all about making a statement. The design aesthetic also features wavy artwork that evokes a sense of nostalgia and comfort.

Many businesses have already capitalized on the trend, incorporating elements of Warm Vintage into their branding while staying true to their identity. The key to incorporating this style is to pick and choose elements that complement your brand rather than changing everything to fit the vintage look.

Warm Vintage can help businesses appeal to a broader audience, as many consumers are seeking nostalgia and comfort in their purchasing decisions. Additionally, the 70s style can help businesses stand out from competitors who are using more modern design styles.

Wrap-around Patterns

Wrap-around patterns have become a popular trend in packaging design. This concept involves wrapping the packaging in a pattern that repeats itself. This design creates a fluid look that is visually appealing and can draw the consumer’s eye to the product. The wraparound pattern has become a popular design choice because it allows businesses to create a unique design that stands out from other products on the shelf.

Impact of wraparound patterns on creating a fluid design style

When designing a wraparound pattern, it is important to consider how the products will be arranged on the shelf. The pattern should be designed in such a way that the products line up nicely next to each other. This will create a visually appealing display and allow consumers to compare products easily.

Designing the pattern in such a way that products line up nicely on the store shelf

Wraparound patterns are popular across a wide range of products, including food and beverage packaging, beauty and personal care products, and household items. This design trend allows businesses to create a cohesive brand identity and stand out in a crowded marketplace. By incorporating a wraparound pattern into packaging design, businesses can make their products more memorable and increase consumer engagement.

Hand-drawn Aesthetics

Hand-drawn illustrations are a rising trend in packaging design. This aesthetic offers a unique and personal touch to packaging design that can set a product apart from its competitors. Hand-drawn illustrations can also add a sense of warmth and approachability, making products more appealing to customers.

Rough, sketch-like style that adds a personal touch

The hand-drawn style is particularly well-suited to artisanal or handcrafted products, such as food items or artisanal soaps. This style can also work well for products that emphasize sustainability, organic ingredients, and eco-friendliness.

Product markets that benefit most from hand-drawn label illustrations

All businesses can benefit from using hand-drawn illustrations by creating a unique brand identity that reflects their company’s personality and values. This can increase brand recognition and customer loyalty. Additionally, hand-drawn illustrations can be more cost-effective than hiring a professional photographer or graphic designer to create packaging design.

It’s important to note that hand-drawn illustrations require a high level of skill to create. It’s also important to ensure that the illustrations are consistent with the overall brand image and do not clash with other packaging design elements.

Final Word

Packaging design plays a crucial role in creating brand identity and driving sales. Businesses must keep up with emerging trends, such as eco-friendly packaging, maximalist design, textured packaging, warm vintage, wraparound patterns, and hand-drawn aesthetics. While implementing these trends, it is vital to maintain the brand identity. Keeping an eye on emerging packaging trends will help businesses remain relevant and appeal to consumers in 2023 and beyond.

Packaging plays a crucial role in the food industry to protect, preserve, and promote food items. To ensure optimal food safety and quality, manufacturers need to choose the right packaging option for each of their products.

A wide range of packaging types make their way onto shop shelves, including glass, plastic, metal, paper, cardboard, as well as biodegradable and compostable materials. Each type of packaging comes with its own set of advantages and disadvantages, and manufacturers need to consider which type of packaging is the best fit for each product. This article will give you a whistle-stop tour of the different types of packaging commonly used within the food industry.

Glass Packaging

With its transparent finish, allowing consumers to get a clear view of the product inside, glass makes for a popular storage solution in the food industry. Moreover, being an inert material, glass doesn’t react with its contents, nor does it absorb odors or flavors, making it a great option for packaging acidic or high-temperature food products. It also has the advantage of being easy to clean. Glass is also an excellent option for packing products that need to be sterilized such as baby food, jam, pickles, and sauces.

This material does however come with some drawbacks—glass packaging is heavy, making it difficult and expensive to transport. Glass packaging is also not suitable for products packed at high pressure, as it can break easily.

Foods Packaged in Glass

Examples of food and beverages you’ll commonly find packaged in glass include jars of pickles, jam, pasta sauce, baby food, as well as some types of beer and wine. Glass packaging is also often used for premium or high-end products, such as gourmet olive oils and balsamic vinegars. All in all, glass packaging is a great option for products that need to be stored for long periods of time and require little or no alteration during the storage process.

Plastic Packaging

Plastic packaging is a versatile and widely-used option in the food industry, particularly in flexible packaging. Flexible packaging refers to packing materials that can be easily shaped, folded, or rolled, such as bags, pouches, and films. Allowing for easy storage and transportation, flexible packaging has taken the food industry by storm.

What Are the Benefits of Flexible Packaging?

Flexible packaging boasts a number of advantages compared to its rigid, traditional counterpart, including greater production efficiency, longer shelf life, simplified shipping and handling, durability, convenience, and attractiveness. It is also more eco-friendly, user-friendly, and offers more scope for packaging innovations and customization.

Types of Flexible Packaging

Flexible packaging comes in all shapes and sizes, including bags, boxes, pouches, and trays. Bags can be used for various products, while boxes and pouches are usually limited to storing edible goods. Trays are often used in industrial settings.

What Materials Are Used for Flexible Packaging?

Flexible packaging can be made from a variety of materials, including plastic, paper and aluminum foil. However, the most widespread material is plastic, with polyethylene, polypropylene, and polyester being the most common choices. Compostable films are beginning to hit the market, but at a higher cost.

What Industries Use Flexible Packaging?

Flexible packaging is used in a variety of sectors, including food and beverage, pharmaceutical, consumer goods, and industrial production. The food and drink industry is the largest user of flexible packaging, with products such as pre-packed snacks,  packets of sugar, salt and pepper, frozen foods, powdered sauces, coffee, and pet food often coming in flexible materials. Thanks to its convenience and cost-effectiveness, flexible packaging is a go-to option for many industries.

Plastic packaging can keep food fresh for long periods of time. It’s also lightweight and hard-wearing, which makes it easy to handle and transport. Additionally, plastic packaging can be made in different shapes, sizes, and colors, so it lends itself well to product branding and marketing. Again, there is a snag—plastic packaging is not biodegradable, and when not disposed of properly, can be harmful to the environment.

Foods Packaged in Plastic

Examples of food products we often see in plastic packaging include snacks, cereal, crackers, frozen foods, and some types of beverages. Forms of flexible packaging such as stand-up pouches and zip lock bags are increasingly gaining popularity because of their convenient, easy-to-transport, and high-performance design which allows manufacturers to increase the shelf life of their products.

Metal Packaging

Metal packaging, particularly aluminum and steel, is highly valued in the food industry for its durability. Metal packaging is also a great option for products requiring high-temperature processing, such as canned foods.

Food products stored in metal packaging offer a longer shelf life. Metal packaging, especially aluminum, also provides an excellent barrier against light, air, and moisture, helping to preserve the quality and freshness of food. Metal packaging is also recyclable, making it a sustainable packaging option.

That said, metal packaging also comes with its share of disadvantages. For example, it is heavy, so transporting it doesn’t come cheap. Some types of metal packaging can also release chemicals into the food they are storing.

Types of Metal Packaging Used in the Food Industry

You will find two types of metal packaging that are used in the food industry: aluminum and steel. Aluminum is often used for packaging products that require high-temperature processing, such as canned fruit, vegetables, soup, and meat. Likewise, steel is also used to pack canned goods, but because it offers high protection against light, air, and moisture.

Examples of Foods Packaged in Metal

Food products commonly packaged in metal include those that come in a can, such as chopped fruit, vegetables, soup, and meat. Canned goods are a consumer favorite because they are easy to transport, easy to use, and offer a long shelf life. Additionally, canned food is also a great option for the safe storage of emergency food supplies.

Paper and Cardboard Packaging

Paper and cardboard packaging, such as corrugated boxes and cartons, are a mainstay within the food industry. Being fully biodegradable, they make for a sustainable food packaging solution.

Corrugated boxes are made from layers of paper, typically with a wavy inner layer sandwiched between two flat outer layers. This gives them strength and durability, making them suitable for storing heavy products. Cartons, on the other hand, are made from paperboard and are often used for packaging lighter products such as milk, juice, and soup.

Biodegradable and Compostable

Paper and cardboard packaging are biodegradable and compostable, making them an environmentally-friendly solution. In addition, paper and cardboard packaging have the advantage of being lightweight, as well as easy to handle, transport, and store. They can also be printed on, making them ideal for featuring product and marketing information.

However, this option does not offer the same moisture resistance or durability we have seen with other packaging types. It is also not suitable for fragile products that require a high level of impact protection. Furthermore, given their lack of strength, paper and cardboard packaging are not suitable for products packaged under high pressure.

Examples of food products commonly packaged in paper and cardboard include cereal, crackers, and some types of liquids such as milk, juice, and soup.

Biodegradable and Compostable Packaging

Biodegradable and compostable packaging are a more recent addition to the food packing scene. These types of packaging are made from natural materials such as plant-based and starch-based materials that decompose naturally in the environment. Biodegradable packaging can be broken down by natural micro-organisms, while compostable packaging can be broken down in a composting facility.

These forms of packaging are eco-friendly and help combat environmental waste. In addition, they are well-suited for perishable food products, as they allow air to circulate and so help these foods last longer.

The downside of biodegradable and compostable packaging is that they are not as durable as other packaging types. For example, you cannot use them to store delicate products that are prone to breakage. Moreover, these green materials are not yet widely available and can prove costly compared to the other packaging options out there.

Food items sold in bulk, such as fresh fruit and vegetables, are an example of a product that is commonly packaged in biodegradable and compostable materials.

To Wrap Things Up

The food industry uses a wide range of different materials, including glass, plastic, metal, paper, cardboard, as well as biodegradable and compostable materials, to package goods ready for the consumer. With the devastating effects of climate change looming ever closer on the horizon, it’s crucial that manufacturers home in on sustainable and environmentally-friendly packaging options to reduce waste and protect the planet. The world of packaging technology is constantly evolving and, as we look to the future, trends in the food industry are pointing toward greener and more earth-friendly solutions.

Flexible packaging refers to a way of packaging products using non-rigid materials. It offers a cost-effective and highly customizable alternative to traditional forms of packaging, and it has been gaining ground in a variety of industries. The food industry, for example, has joined the ranks of the many industries embracing this packaging solution.

The food retail industry has been under immense pressure to find innovative and eco-friendly ways of packing its products. Flexible packaging did just that, and it has been increasingly hitting the shelves ever since it was first introduced to the market. The reasons behind its success can be boiled down to two key aspects: cost-effectiveness and performance. Flexible packaging can be made from a variety of flexible materials. These materials include plastic, bubble wrap, paper, aluminum foil, and polythene. Flexible packaging offers a whole host of advantages. Here are a few key benefits that flexible packaging has to offer the food industry.

It Boosts Transparency and Communication with Consumers

Flexible packaging gives manufacturers more scope to feature product information on their packaging. This information is printed on the surface of the flexible packing material, and provides key information about the product on offer. In terms of the food industry, flexible packaging allows the manufacturer to harness the full power of these descriptions, and the consumer can instantly gain key information about the product they are buying. This information can include details such as the expiry date, or the nutritional value. It may also include details about the ingredients, serving suggestions, recipes, as well as the best way to dispose of the used packaging.

It Increases Food Hygiene and Safety

Food contamination is one of the greatest threats to consumers of packaged foods. In the most severe cases, it can be fatal. The use of flexible packaging allows manufacturers to reduce the risk of foods becoming contaminated, while also helping to prevent the spread of food-borne diseases and the presence of physical contaminants, and the associated health risks. Various physical contaminants, including insects, hair, dust and rodent droppings, can enter the food supply chain and make the food we eat unsafe. Flexible packaging allows manufacturers to minimize this risk. Flexible packaging also facilitates safe and hygienic food handling in retail stores, and ensures that food stays fresh and high-quality—from the shop shelf all the way to the kitchen table. Since[sb1] modern food distribution hinges on the continual transportation of foodstuffs from one location to another, ensuring that goods are stored in a safe and hygienic way is paramount.

It Supports E-commerce

The world of today is constantly changing. New developments are taking place all over the world on a daily basis. One of these innovations is e-commerce. E-commerce allows companies to sell their wares and products online, and to create a direct link between the vendor and the buyer. The process is simple: first, a seller posts a product for sale online. Then, the interested customer places an order. Finally, the order is shipped straight to their doorstep.

The food industry is no stranger to e-commerce. Food e-commerce covers baked, fried, and freshly cooked foods, all of which can be purchased online. Flexible packaging also plays a key role here, helping to drive sales for food-related e-commerce businesses. It does so by ensuring that food is well-packaged and safe for consumption. For example, it helps prevent bacterial contamination, dust, as well as oxygenation of food and soft drinks. In addition, it also facilitates safe transportation and makes it easy to identify and dispose of products that are not fit for sale. Above all, flexible packaging makes consumers feel more confident about buying pre-packaged food.

It’s Convenient For Retailers

The modern world is increasingly dynamic and fast-paced, and people have increasingly busier lifestyles. For many, it’s a constant juggling act between personal commitments and various family and work-related responsibilities. Though consumers of course continue to crave high-quality food, their opportunities to go and buy it are more and more scarce. This is where food retailers come in—they offer convenience and a mode of consumption tailored to people’s hectic lifestyles. By doing so, they help to reduce plastic waste as well as food waste, by allowing people to just buy what they need, when they need it. Moreover, the convenience offered by flexible packaging helps enhance brand resilience in an ever more competitive market, as well as helping retailers avoid an overloaded supply chain. It helps food retailers improve food handling, logistics, storage, and sales. Flexible packaging also allows retailers to conveniently showcase their products to potential consumers, while allowing for easy transportation from store to home.

It Helps Foods Stay Fresh for Longer

As food and packaging production increases, so does the need for high-performing materials. Flexible food packaging allows food manufacturers to extend the shelf life of their products. It does this by regulating carbon dioxide, oxygen, and moisture levels, keeping products fresh and for longer. In addition, flexible packaging has also provided the food retail industry with a number of key solutions to reduce food waste, material waste, and environmental pollution. Flexible packaging also prevents bacterial contamination of food, ensuring that products stay true to their use-by date, as less bacteria means a longer shelf life. To top it all off, flexible packaging helps improve flavor, texture, and nutrient retention, while also allowing retailers to minimize food waste.

Conclusions

Flexible packaging strikes the perfect balance between weight, performance, and production cost, as well as providing a sustainable and recyclable packaging solution. Indeed, flexible packaging is one of the most eco-friendly ways we can package our food, allowing us to protect our planet. It also reduces greenhouse gas emissions by about 13% compared to other plastic packaging . Furthermore, it helps reduce packaging costs in the food industry by around 40%, and reduces the weight of packing materials by over 50%. When it comes to the food industry and the consumer, flexible packaging is truly a win-win.

An Introduction to Laminated Packaging

At first glance, you might not think there’s much to know about laminated packaging. However, this type of packaging is quite complex, and various factors must be considered to ensure the process is done correctly.

In this blog post, we’ll provide you with an introduction to laminated packaging so that you have a better understanding of how it works and what its benefits are.

What Is Laminated Packaging

Laminated packaging is a type of packaging that uses two or more materials that are bonded together using an adhesive. This type of packaging is often used for food products but can also be used for other products.

Some of the benefits of using laminated packaging include:

• Being resistant to moisture and heat.
• Providing a barrier against oxygen and other gasses.
• Protecting against ultraviolet (UV) rays.
• It can be custom-printed with your personal artwork. The printing is done in reverse, meaning the print in between the layers of film, thus being scuff proof.

The Benefits of Using Laminated Packaging

Laminated flexible packaging is often used in food packaging because it offers several benefits.

• For one, laminated films act as an excellent barrier against light, oxygen, and moisture, helping to keep foods fresh, longer shelf life and preserve their aroma.
• Additionally, the material is strong and resistant to damage, making it ideal for storing and transporting packaged goods.
• Finally, laminated flexible packaging can be sealed tightly, allowing for a customized seal that helps to keep contents fresh.
• Not to mention, the production of laminated flexible packaging creates fewer greenhouse emissions than other types of packaging, making it a more sustainable option.

How Does the Lamination Process Work & What Materials Are Used in the Process?

The lamination process begins with two or more materials that need to be bound together. These materials can be paper, poly, metalized polyester, foil, oriented polypropylene, or a combination.

Once the materials are gathered, they are fed into a laminating machine and bonded together using heat and pressure. The heat and pressure depend on the laminated materials and the desired results.

The lamination process often creates stronger, more resilient packaging and superior quality. It can also be used to give your packaging a sophisticated finish. However, less heat and pressure will be used if you are looking for a softer bond.

Types of Products Typically Packaged Using a Lamination Process | Why Lamination Packaging Is Preferred for Those Products

Here are just a few of the types of products that are typically packaged using a lamination
process:

Sachets

Sachets are small, single-serve packets often used for packaging powdery substances like spices, coffee, and tea. Lamination packaging helps keep the sachet’s contents fresh and have good moisture and oxygen barriers.

Stick packs

Stick packs are thin, longitudinal packages often used for packaging liquid or semi-solid products like shampoo, conditioner, and lotion. The flexible nature of lamination packaging makes it easy to fill stick packs with products without damaging the package. In addition, lamination packaging provides an impenetrable barrier that prevents leaks and protects the product from contamination.

Coffee bags

Coffee is one of the most popular beverages in the world, and coffee bags are one of the most common types of lamination packaging. Coffee bags are typically made from a laminate of aluminum foil and polyethylene, which provides an excellent barrier to light, oxygen, and moisture. This barrier helps to preserve the flavour and freshness of coffee beans, keeping them tasting great for months after they’re roasted.

Flow wraps

Flow wraps are commonly used for packaging food items like candy bars and granola bars. They’re also often used to package non-food items like cosmetics and batteries. Flow wraps are made from a laminate of plastic and paper, which gives them strength and durability. In addition, flow wraps can be printed with attractive graphics that help to promote your product.

Disadvantages of Using Laminated Packaging

There are some disadvantages to using laminated packaging as well.

• Laminated packaging generally costs more than non-laminated packaging.
• Laminated packaging can be difficult to recycle because it contains multiple materials that need to be separated before they can be recycled properly.

What Industries Use Laminated Packaging

A variety of different industries use laminated packaging for different reasons.

Some industries use laminated packaging because it provides an effective barrier against moisture or oxygen damage.

Conclusion

Laminated packaging is a type of packaging made up of several layers of material bonded together, typically paper, foil, and plastic. This type of packaging has many benefits, including extending the shelf life of products and protecting them from moisture, oxygen, and other contaminants. Additionally, laminated packaging is tamper-resistant and easy to recycle.

If you are looking for laminated packaging services, we can assist you in getting exceptional products. Contact us to get cost estimates and order packaging from our company.

About Landry Flexible Packaging

Landry is a specialized supplier, printer, and flexible packaging converter for food and other industries. We have been loyally serving customers throughout North America since 1933.

Flexible packaging makes thousands of products more convenient, enjoyable, and safer for consumers. All thanks to the commitment to innovation, technology, and sustainability that is the hallmark of this product.

Rollstock packaging is a printed film that is used to package food products, liquids, creams, and many others. They are rolls of plastic film, which are then cut into the desired lengths. Sealed, filled and a final seal is made. This type of packaging is increasingly popular in the food industry because it offers several advantages over other types of packaging. In this blog post, we will discuss what rollstock packaging is and why it is becoming so popular in the food industry!

What is rollstock packaging?

Manufacturers, co-packer and fillers in the food industry need packages that are reliable and comply with all government regulations. Sturdy materials are more important than anything else, but qualities like the ease of use, efficiency, and affordability are also at the top of the list.

Rollstock packaging is a type of printed film packaging that is used to package food products. It is made out of a single roll of plastic film, which is then cut into the desired lengths and formed into numerous shapes and sizes. his type of packaging is increasingly popular in the food industry because it offers several advantages over other types of packaging. It’s versatility when dealing with different products and food types is unmatched. Your artwork is printed onto the rolls which are then cut to the required widths.

How does it work?

It’s a roll of plastic film that can be printed and laminated. The roll stock is then fed into your packaging and filling machine where it fills and seals the package. Once sealed, the roll stock is cut at predetermined measurements following the eye-marks printed on the rolls. Individual pouches, sachets, sticks or bags of products ready for final inspection, packing and shipping!

What is rollstock packaging used for?

Rollstock packaging is used for many products including cakes, cookies, cheese sticks or slices, condiments such as ketchup or mustard, soup mixes (dry), sauces, wipes, sugar, salt & pepper and many more. The roll stock can also be cut into a variety of shapes depending on the product being packaged with rollstock film!

It is a powerful alternative to carton and blister packs that pollute the environment more than necessary. Taken together, all benefits show increased popularity and profitability.

Why is rollstock flexible packaging becoming so popular?

There are several reasons why rollstock packaging is becoming increasingly popular in the food industry. Some key benefits include:

– It’s easy to use and can be customized to fit any product or size requirement.

– It is a cost-effective way to package food products, and can often be more economical than other forms of packaging.

– It provides a high level of protection for food products, which helps to ensure that they stay fresh and safe.

– It is an environmentally friendly option, as it uses less plastic than traditional packaging methods.

– It provides a great marketing opportunity for brands.

Conclusion

Printed Rollstock packaging is a versatile and cost-effective way to package food products. It offers a high level of protection for goods, is environmentally friendly and provides a great marketing opportunity for brands. If you are looking for an efficient way to package your food products, rollstock packaging is a great solution!

Here at Landry Flexible Packaging, we offer printed or non printed rollstock across North America made to meet your needs. Contact us for more information.