Packaging design has always played a critical role in attracting customers, but with the ever-evolving consumer landscape, staying on top of emerging trends is more important than ever. In 2023, we expect to see new and returning packaging trends that will undoubtedly shift markets and drive sales in new directions. From eco-friendly packaging to minimalist designs, there are six key trends to watch for. As a savvy marketer or business owner, staying on top of these trends will be crucial in staying ahead of the competition.
Eco-friendly packaging has become a hot topic as the world shifts towards a more sustainable future. With the rise in consumer awareness and concern over the impact of packaging waste on the environment, many companies are turning towards eco-friendly options for their products.
The benefits of eco-friendly packaging design are not limited to the environment; it also provides businesses with a competitive edge. Studies have shown that consumers are more likely to purchase products that are packaged in eco-friendly materials. This is because eco-friendly packaging design helps build a brand’s reputation as socially responsible and environmentally conscious, leading to increased customer loyalty and sales.
Maximalism is a rising trend in packaging design that embraces bold and vivid visuals, typography, and imagery to create eye-catching designs that stand out from the competition. This design style is characterized by an abundance of contrasting colours, textures, and shapes that draw the viewer’s attention.
Key features of maximalist packaging designs include the use of bright and bold colours, big fonts, typography scrawls, and contrasting colours. This style often incorporates a variety of patterns, shapes, and textures that create a busy and dynamic visual experience.
Companies can create a strong and memorable visual identity
Maximalist packaging can significantly impact a brand’s identity, allowing companies to create a strong and memorable visual identity that reflects their brand values and personality. Brands that embrace maximalist packaging designs often do so to create a bold and confident image that stands out in a crowded market.
businesses can drive sales by capturing the attention of consumers
In addition to creating a memorable brand identity, maximalist packaging can also help businesses drive sales by capturing the attention of consumers and creating a sense of excitement and curiosity around their products. This design style can be particularly effective in industries where the products themselves are relatively simple or similar to those of competitors, such as consumer goods, food and beverage, and beauty and personal care products.
The resurgence of vintage designs from the 1970s is becoming increasingly popular in packaging design. With warm colours, squiggly brush strokes, and bold sans-serif fonts, the 70s style is all about making a statement. The design aesthetic also features wavy artwork that evokes a sense of nostalgia and comfort.
Many businesses have already capitalized on the trend, incorporating elements of Warm Vintage into their branding while staying true to their identity. The key to incorporating this style is to pick and choose elements that complement your brand rather than changing everything to fit the vintage look.
Warm Vintage can help businesses appeal to a broader audience, as many consumers are seeking nostalgia and comfort in their purchasing decisions. Additionally, the 70s style can help businesses stand out from competitors who are using more modern design styles.
Wrap-around patterns have become a popular trend in packaging design. This concept involves wrapping the packaging in a pattern that repeats itself. This design creates a fluid look that is visually appealing and can draw the consumer’s eye to the product. The wraparound pattern has become a popular design choice because it allows businesses to create a unique design that stands out from other products on the shelf.
When designing a wraparound pattern, it is important to consider how the products will be arranged on the shelf. The pattern should be designed in such a way that the products line up nicely next to each other. This will create a visually appealing display and allow consumers to compare products easily.
Wraparound patterns are popular across a wide range of products, including food and beverage packaging, beauty and personal care products, and household items. This design trend allows businesses to create a cohesive brand identity and stand out in a crowded marketplace. By incorporating a wraparound pattern into packaging design, businesses can make their products more memorable and increase consumer engagement.
Hand-drawn illustrations are a rising trend in packaging design. This aesthetic offers a unique and personal touch to packaging design that can set a product apart from its competitors. Hand-drawn illustrations can also add a sense of warmth and approachability, making products more appealing to customers.
Rough, sketch-like style that adds a personal touch
The hand-drawn style is particularly well-suited to artisanal or handcrafted products, such as food items or artisanal soaps. This style can also work well for products that emphasize sustainability, organic ingredients, and eco-friendliness.
Product markets that benefit most from hand-drawn label illustrations
All businesses can benefit from using hand-drawn illustrations by creating a unique brand identity that reflects their company’s personality and values. This can increase brand recognition and customer loyalty. Additionally, hand-drawn illustrations can be more cost-effective than hiring a professional photographer or graphic designer to create packaging design.
It’s important to note that hand-drawn illustrations require a high level of skill to create. It’s also important to ensure that the illustrations are consistent with the overall brand image and do not clash with other packaging design elements.
Packaging design plays a crucial role in creating brand identity and driving sales. Businesses must keep up with emerging trends, such as eco-friendly packaging, maximalist design, textured packaging, warm vintage, wraparound patterns, and hand-drawn aesthetics. While implementing these trends, it is vital to maintain the brand identity. Keeping an eye on emerging packaging trends will help businesses remain relevant and appeal to consumers in 2023 and beyond.
