flexible packaging printing

Food packaging is an integral part of the food industry, allowing manufacturers to not only protect and preserve their products, but also to facilitate handling and transportation. There are various types of food packaging on the market, including rigid and flexible options, and each has its own set of advantages and disadvantages. In this article, we will focus on flexible packaging and highlight five key advantages of using this type of packaging for dry food.

What Is Flexible Packaging?

Flexible packaging refers to a type of packaging made from non-rigid materials, such as plastic, film, or foil, which can be readily moulded to fit around the packaged contents. The flexible nature of the material also paves the way for various shapes and sizes for different types of products.

Types of Materials Used in Flexible Packaging

Flexible packaging is available in a variety of materials, including polyethylene, polypropylene, polyester, and nylon, to name but a few. These materials offer a number of advantages, such as strength, durability, and resistance to moisture and oxidation. These materials also open the door to producing packaging with specific properties, such as high-barrier, anti-fog and easy opening features.

Examples of Food Products That Use Flexible Packaging

Flexible packaging is the material of choice for a wide range of food products, including pre-packed snacks, cereal, dried fruit, coffee, and pet food. Flexible packaging can be produced in a variety of shapes and sizes to suit the specific needs of each product and can be printed with high-quality branding and visual designs to help products stand out on the shelves. In addition, flexible packaging can be manufactured with features such as re-sealable zips, spouts, and tear-off notches, helping to make products more convenient for consumers to use and store.

Benefits of Flexible Packaging for Dry Food

Given the range of benefits it has to offer over other packaging types, flexible packaging is increasingly gaining ground as a packaging solution for a range of dry food products. Here are five key benefits of using flexible packaging for dry food:

Extended Shelf Life

Flexible packaging has been proven to increase the shelf life of dry foods by protecting them from oxygen, light, moisture, and other environmental factors that can cause product spoilage. This means that dry foods can be stored for longer, thereby reducing waste and providing a higher-quality product for consumers. For example, snack foods, such as potato chips, have seen a significant improvement in shelf life since the switch to flexible packaging.


Opting for flexible packaging is a cost-effective solution for dry food packaging, as it requires less raw materials than other packaging methods, such as glass or metal cans. This helps bring down the cost of production, transportation, and storage of dry food products. In addition, since flexible packaging is more lightweight than its rigid counterparts, manufacturers and retailers can save a great deal on shipping costs.


This packaging alternative is a far more convenient option for consumers. As we mentioned, it’s very lightweight, and so easy for buyers to store and transport. What’s more, flexible packaging offers easy-to-use opening and resealing options that make food products truly practical and user-friendly. This convenience factor is particularly important for dry foods that are often taken on the go or eaten during outdoor activities, such as hiking or camping.


This option is more eco-friendly than other packaging methods, such as glass or metal boxes. Indeed, flexible packaging uses less material and takes up less space, reducing the carbon footprint associated with transportation and storage. In addition, many flexible packaging materials can be recycled and reused, leading to even less waste.

Design Flexibility

Flexible packaging allows for a range of design options, making it more attractive to consumers. Unlike rigid packaging, flexible packaging can feature high-quality printed graphics, which is known to be an essential factor in swaying a consumer’s purchasing decision. This allows manufacturers to create unique eye-catching designs to showcase their products, and ultimately boost sales.

Factors to Consider When Choosing Flexible Packaging

There are several factors that should be taken into account when choosing the right type of packaging for dry food products. Here are some key considerations to factor in:

Product Requirements

The type of food being packaged is the most important factor to consider. Some foods are more fragile and require packaging that offers greater protection against contamination and damage, while others require packaging that allows for easy dispensing.

Target Audience

Understanding the needs of your target audience is also paramount. That’s right—different types of consumers prefer different types of packaging. For example, older consumers tend to prefer packaging that is easier to open, while younger consumers may prefer packaging with a more creative design.

Shelf Life

The expected shelf life of the product is another key factor. Some flexible packaging materials can provide longer shelf life than others, so it is important to choose the right material to ensure that product stay fresh.

Production Costs

Production costs for flexible packaging are generally lower than for other rigid alternatives. However, it is important to compare the costs of different types of packaging materials to ensure that you are getting the best value for your money.

Environmental Impact

When it comes to deciding what’ll make it into their shopping baskets, many consumers are increasingly concerned about the environmental impact of packaging. Flexible packaging can be made from recyclable materials, which can reduce the amount of waste associated with edible goods.

Comparison With Other Types of Packaging

When comparing flexible packaging with other types of materials, such as rigid packaging, several advantages of using flexible packaging stand out. For example, flexible packaging is generally more cost-effective, requires less storage space, and can be transported more easily. It is also more versatile, allowing for different shapes and sizes, which can be important for products that don’t lend themselves well to traditional forms of rigid packaging.

Final Thoughts on Flexible Packaging

When it comes to dry food products, flexible packaging offers a host of benefits, including extended shelf life, cost-effectiveness, convenience, durability, and design freedom. When choosing the optimal type of flexible packaging, make sure you consider factors such as the product requirements, target audience, and how it compares to other types of packaging. On the whole, flexible packaging is an excellent option for dry food products, and manufacturers and distributors would do well to look into its benefits and suitability for their product lines. By choosing the right packaging, companies can improve product quality and consumer appeal, which translates into increased sales and greater customer loyalty. It’s a no-brainer really!